Growth and success for your online business is determined through a number of different factors, including demand and competition to name just two. However, going back to the basics, in order to display your brand and compete online it is essential to choose the right website theme for your e-commerce business. Free themes can be designed well and incorporate the basic needs of a user, however, premium themes offer a deeper level of design and functionality that will help you fulfill the full potential of your online business venture.
The design and functionality of your WordPress theme is key; it must have a modern professional look whilst displaying products and information in a crisp, clear and concise way that engages the audience and draws them further in to browse the site. Trends also show a heavy increase in e-commerce sales as well as m-commerce sales (mobile and tablet sales). Mobile and tablet users browsing the internet are why it is more important than ever to invest in a quality designed and tested mobile responsive theme, enabling your site to be elegantly displayed for both mobile and desktop users without a compromise on functionality. For this level of quality you will need a premium wordpress theme for your e-commerce business.
E‐commerce In The UK
E‐commerce trends in the UK published by the independent market research company Emarketer, show that the UK is a world leader in e-commerce sales with retail e‐commerce sales expected to exceed £60 billion in 2015 and is predicted to exceed £86 billion in 2019; this gives us a very clear indication that the UK is among the best countries in the world to target for your e-commerce business growth.
Along with e-commerce desktop sales, m‐commerce sales are also predicted to increase year on year in the UK and also heavily contribute to the sales channel for desktop users; many users browse the site whilst they’re out and about before making a purchase.
This table published by Emarketer shows clear growth through tablet and smartphone sales with predicted growth of roughly £4 billion per year. M‐commerce sales have exceeded predictions over the last 2 years and predicted to ”represent around 43.7% of total retail e-commerce sales by 2019” which sends very strong signals that a mobile responsive WordPress theme for an e-commerce business is essential for continuous growth.
With this e-commerce growth expected in the UK it’s not hard to understand why many potential business men and women are looking to set up an online commerce business.
Website design is very important when choosing your premium WordPress theme. Poor designs can lead to users becoming confused on your site, making the whole website experience stressful and time wasting; all having a negative impact on your brand, resulting in low conversion rates and could lead users to write bad reviews which would be published on the world wide web.
To combat this you need to make sure that your theme encompasses the latest designs, features and functions whilst also having customisation options, so you can make your site unique. To ensure that your theme can do this you will need to read theme reviews and research up and coming design trends to make sure that the premium WordPress theme you chose will be perfect for your e-commerce business.
We have created a list of web design trends for 2015 that will help you understand the advances and trends for the future. The list includes:
● Nearly flat designs
● Micro UX / Transitions
● Tiled Navigation
● Device Agnostic
Other design trends include:
● Ghost Button
● Hidden Menus
● Mobile Responsive advancements
● Parallax Scrolling
Best Premium WordPress Themes
The themes listed below can all be found along with many others at Theme Forest
9. Striking MultiFlex
17. Mr. Tailor
18. Organic Shop
Due to an increase in mobile and tablet shoppers, m‐commerce, it’s more important than ever to invest in a high quality mobile responsive wordpress theme for your online business venture so you can satisfy desktop, mobile and tablet users.
However, for an ecommerce business, just picking a responsive theme is not as easy as it sounds. You have to consider if the theme design, whether it portrays your brand in a positive light, how the themes look and feel and whether it will entice potential customers to browse the site, or if you want your site home page to be long and encompass all main categories of your site through parallax scrolling and even if the website load speed is quick enough. But most importantly for e‐commerce businesses, you have to make sure that the theme you chose is a mobile responsive ecommerce theme.
In February 2015 Google announced that they’re updating their algorithm to increase rankings in the search engines for mobile responsive sites; meaning that a site that isn’t mobile responsive will be penalised in the search engine results. This update came into effect on 21st April, giving mobile and tablet users an “easier and more relevant experience with high quality search results that are optimised for their devices”.
“Starting April 21, we will be expanding our use of mobile‐friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Google is taking mobile responsiveness very seriously and with the sale trends on mobile and tablet devices and the possibility of losing search engine rankings for unresponsive websites; you should take mobile responsiveness seriously too.
In short, a professional look and feel of a website is a key factor for ecommerce businesses; users want to be able to find what they want and other possible like for like product comparisons, and then buy the product/s in a timely and stress free manner. Along with this, a modern mobile responsive theme will not only help your site in Google’s search rankings, it will also allow your ecommerce business to compete on mobile and tablet devices, which is more important than ever in an ever expanding market of ecommerce in the UK and around the world.