After performing SEO on 100’s of websites over the years we can’t stress how important it is to have your technical SEO in order. Technical SEO is where you align the technical elements of your website with Google’s quality guidelines in order to help maximise all of your sites pages being crawled, indexed and ranked as high as possible. We believe technical SEO can be as much as 40-50% of the whole SEO process. It’s imperative to make sure your e-commerce platform is performing as well as it can.
Why is Technical SEO So Important?
SEO is hard enough as it is without technical issues of your platform hindering your sites performance in the search engines. Every platform is different and has been engineered in different ways. 99 times out of 100 a platform or e-commerce website has been built and designed by a web designer not a search engine optimisation expert. Web designers are great at designing websites that look amazing and giving you the functionality that you’ve asked for but most are never built in exactly the way that Google and other search engines want them to. They never truly understand the full implications of what their designs will have on its ability to perform to its maximum in the search engines.
This is why most e-commerce platforms don’t perform as well as they should. ALL major platforms like Shopify, Magento, Bigcommerce, OS Cart have issues. Common issues are:
- Meta Title Errors
- Meta Description Errors
- Structural & URL issues
- Pagination Issues
- Canonicalisation issues
All of these issues can have major implications for your sites ability to be crawled indexed and ranked.
Benefits of Technical SEO?
- Will improve the number pages crawled by Google
- Will improved the number of pages indexed by Google
- Will eliminate page title conflicts that affect a page from rankings high
- Will undoubtedly improve Google Rankings and other search engines.
Google Search Console is an extremely helpful tool to help identify key technical issues with your site that will significantly improve performance and rankings.