Keyword research is the discovery of certain keywords and search phrases that people are actually searching for on the search engines. Every page of your site needs to target relevant search terms to drive targeted traffic. Discovering what people are searching for is an essential part of the search engine optimisation (SEO) process which needs to carried out before your start and kind of campaign.
Why is Keyword Research So Important?
It is pointless being top a Google for a keyword or phrase that no one is search for. Yes it might look good but it won’t drive any relevant traffic to your site and it certainly won’t drive any sales. Targeting the top two or three, most searched for keywords or search phrases on every single page of your site is the best way to drive targeted traffic to site that will convert. A carefully mapped out keyword strategy on your site will ensure you are maximising the traffic potential to each and every page. Targeting a different set of keywords on each page will also ensure that there are no ‘keyword conflicts’. Keyword conflicts are caused when two or more pages of a site are targeting the same of similar search phrases. Google will not know which page render in the search engine so it just doesn’t bother rendering either so basically they cancel each other out and your lose indexing of pages and rankings.
What Are The Benefits of Keyword Research?
- An intelligently researched keyword strategy will drive targeted traffic to your site.
- A carefully planned keyword strategy will eliminate ‘keyword’ conflicts’ and significantly improve your rankings in the search engines.
- Driving the right kind traffic to your site will lead to significantly increased sales and conversions.